How to Change a Brand Name on Amazon: A Comprehensive Guide

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Changing a brand name on Amazon is a difficult task, especially if you don’t have an idea regarding the process. Anyhow, if you will get the right guidance, it is possible to change the name without any problem. In this blog, we are going to explore methods on how to change brand names on Amazon, consisting of easy and simple methods, as well as advanced techniques.

 



Why Change a Brand Name on Amazon?


Brand name change Amazon refers to the process of altering the brand associated with a product listing on the Amazon marketplace. Before we start, it is important to understand why you might need to change a brand name on Amazon. It could be a minor mistake in the name or another brand has the same name as yours. The reason can be anything, changing a brand name on Amazon is crucial to maintaining the brand's image and avoiding potential issues with business.


Method 1: Apply From Amazon Seller Central To Change The Brand Name


The simplest way to change a brand name is by applying through Amazon Seller Central. It’s a straightforward process and requires minimal effort. Below are the steps to follow:


  1. Go to Amazon Seller Central: Log in to your Amazon Seller Central account and go to the “Help” section.

  2. Type in “Brand Name Change: In the search box, enter ”Brand Name Change” to find the relevant option.

  3. Choose Option #1: Select the option Amazon to change brand name and follow the prompts.

  4. Enter Your ASIN Number: Enter the ASIN number associated with the product.

  5. Submit Your Request: Submit your request with a valid explanation for the change.


Method 2: Directly Contact Amazon To Change The Brand Name


If the previous method does not work for you then you can directly get in touch with Amazon to change your brand name. It’s time-consuming but effective. Below are the steps to follow:


  1. Go to Amazon Seller Support: Navigate to the Amazon Seller Support page and click on "Get Support".

  2. Describe Your Issue: Fill up the "Describe Your Issue" text box and explain why you want to change your brand name.

  3. Select "Account Related": Choose "Account Related" as the issue type and enter your ASIN number.

  4. Submit Your Request: Submit your request and wait for Amazon to review and respond.


Method 3: Update Brand Name on Listings


You need to update the listing manually, if you have already listed your products under the wrong brand name. Below are the steps to follow:


  1. Delete the Listing: Delete product lists with the incorrect brand name.

  2. Re-list the Product: Re-list the product with the correct brand name.

  3. Update the Brand Name: change the brand name on the amazon listing and save the changes.


Conclusion


It’s a complex task to change brand name on Amazon, but with the right procedure, it can be done. By following the above-mentioned steps you can ensure the brand name is correct and looks professional. Always follow Amazon’s policies and guidelines whenever making changes in brand name.


 

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