Changing Your Brand Name on Amazon: A Step-by-Step Guide

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 As an Amazon seller, you are aware of how important it is to have a strong online presence for your business. Among the first things buyers will notice when they find your items on Amazon is your brand name. What would happen when you choose to rename your company? We'll guide you through the process of how to change brand name on amazon in this blog, along with some advice on how to make the transition move as smoothly as possible.




Why Change Your Brand Name?

There can be many reasons for having a new name for the brand:

  • The current name of the brand is too simple or doesn’t reflect the product's true nature.

  • The business has been rebranded and wants to align Amazon with the new identity.

  • Expanding to a new line-up of product categories and desire a name that compliments your entire product category

 The reason can be anything, rebranding your business on Amazon is a huge decision for a running brand. So carefully plan the execution.

How to Change Brand Name on Amazon?

  1. Update your seller account information: Updating your seller account details on Amazon is the first step. Go to Settings > Account Info after logging into your Seller Central account. To change your brand name, click the "Business Information" tab and fill in the "Legal Business Name" section.

  2. Change your product listings: The next step is to revise your current product listings on Amazon to reflect your new brand name. Edit the "Brand" section in each of your listings to reflect your new name. You can make updates more quickly if you have a large number of listings by using Amazon's bulk upload option.

  3. Update your product images and content: Remember to change the information and photos of your products on Amazon to reflect your new brand name. In your titles, descriptions, and bullet points, change any instances where your previous name appears to your new one. Sometimes you should make new product photos using your revised logo.

  4. Notify your customers: Notifying your clients of the alteration in your brand name on Amazon is vital. For this, you may update your networking accounts, publish a notice on your Amazon Seller Central account, and send an Email to your customer list. Make sure to inform them of the reason for the brand change and ensure them that your offerings remain unchanged.

  5. Update your marketing materials: Lastly, ensure to use your new brand name on Amazon in all of your marketing materials. This includes all of the items you use to advertise your company, such as your business cards, social media accounts, and website.

Tips for a Successful Rebrand

Below are some tips that help to ensure a successful change  brand name on Amazon:

  • Choose a name that is easy to remember and spell

  • Make sure your new name is available on Amazon and doesn't violate any trademarks

  • Update your Amazon listing brand name as soon as possible to avoid confusion

  • Be consistent with your new branding across all your marketing channels

  • Consider running a promotion or giveaway to help spread the word about your new name

Although changing your brand name on Amazon might be an important job, it can also be a terrific approach to renew your business and draw in new clients with proper preparation and execution. You may have a successful rebrand by implementing our suggestions and following the mentioned earlier actions.




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